Friday 24 February 2017

GOOGLE'S PROFIT: How Google makes their profit,although it is free for all.




How Google Makes Money.....
A big question for us,many of us wanted to know the answer behind this. Now, I'm going to explain you that how they makes billions of dollars.You all know that Google is completely free and all its product also free like Gmail, Google maps,You tube, Google drive,etc.... These products are absolutely free, by giving this free they earning  great amount of money. Do you think how it is possible??.They made it possible.

What is Google?
All you know is Google is a search engine,but actually Google is not only a search engine, it's just a tool to make  Google profitable.
Actually Google is a advertising company, they earn money only by advertising and we are the customer for them, they are just using us for them. They are not cheating us ,they gives us what we want, actually they are giving us a lot and taking a little.They are actually getting paid by advertisers who want to advertise their advertisement in Google products as well as other products.
Every day Google gets billions of searches from Google search engine and this shows how many customers are there for Google.
Advertisement is a trend for the past years for new products to be high in market, our present world can be impressed only by advertisement. Since technology develops online advertisement is developing great, this is only because of Google. For this sake every companies want their advertisement to be in internet and they paying high to Google for every viewers, all views are controlled by Google.
How they earn by Ad,
Google posts their ad in two ways
1. Google Adsense
2. Google Adwords
Google Adsense
Google Adsense is a method of advertising Ads in others website. Others website may be of personnel website, may be a company's website or may be a blog of someone.
By Google Adsense we also can earn a good amount of money as well as Google also. The website's owner should apply for Google Adsense to show their ads on it. Only if your website as enough content and traffic , they will give you a permission. Once you got accepted by Google, they will give you ads, and for each views and clicks on the ads on your site as a certain amount of money according to the ads value, for this Google will pay us some percentage . This process is called as Google monetising.
You tube monetising
Youtube monetising is also available, here also the same process  of advertising. You have to create your own video and upload it to youtube . The video you uploaded should have enough views to monetize your account. You all see that in many videos, there will be a ad before the video runs, in that also for each view we and Google will get some money, advertiser will pay to Google and Google will pay us why because they used us. Now Google also publishing their ads at YouTube at the homepage. These ads are highly paid ads and they pay great amount for Google for each view.
Google Adwords
Google AdWords started after Google sense is started. Many of us may watched a ad in Google page that is similar to our search but has different content in it, I hope many may faced this while you browsing.
Look the below image to see Google AdWords ad.
 
 From the above image the first link is a Adword link and the third link is the actual link that we searched, this is how Google AdWords works.


Google AdWords is a method of advertising some advertisement through Google search engine itself.
Think that you're a advertiser and you want to advertise in Google search engine, for this you have to pay a good amount of money to Google. When you really want this you have to select a words that should be shown on Google.For example,if you select the word as CAR, then it will become a Adword, that means if any one searched for CAR in Google then your ad will be in top of Google searches, with small information that, this is Google ad. Many won't read that and all they just click on the first link, but the thing is they will be directed to the advertiser's website. For every click the advertiser should pay for Google, again they using us for their profit.
Got that clear?
I think you cleared your long term doubt. Nearly 90 percent of Google's profit is because of these Ads. Their simple technique is giving what we want for free and taking a great amount from the advertisers by making use of us.

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